conversion
This is Katerina’s tried-and-tested complete Instagram curriculum, built specifically for jewellery professionals:
  • Jewellery-specific templates
  • Community of peers
  • 13 comprehensive modules
  • 3 Guest Expert Lessons
  • Weekly Live Study Groups
&

Carats

The Jewellery Industry's First Complete Instagram Sales System

Katerina Perez — 15-Year Jewellery Industry Insider, Editor and Influencer
Full Programme
On-line
Start: June 8
Еnroll Now
Now let’s review the most common
instagram scenario:
You create beautiful jewellery or you have gorgeous gems to sell. But does your Instagram actually sell them?

You post regularly. Your photography is stunning. People double-tap. They leave compliments.
But when you check your DMs? Crickets. When you look at your bank account? Nothing’s changed.

You’re not alone. In 13 years of running my account, I have learnt that beautiful content without a sales system is just a catalogue. And catalogues don’t close deals.
You’re Leaving Money on the Table Every Single Day
The result?
05
04
03
02
01
The problem
Katerina Solves
You’re working hard on Instagram but your jewellery business isn’t growing the way it should.
Can’t justify time, can’t improve what you don’t measure
There's a better way. And Katerina has built it for you.
You have no idea if any of this is working
Burnout, guilt, lost momentum
You're inconsistent, because you have no system
Endless conversation, no conversion
You get DMs asking "How much?" but they never buy
Wasting time attracting lookers, not spenders
You're invisible to the right buyers
Low engagement, unfollows, algorithm ignores you
You don't know what to post beyond product shots
If you’re a jewellery professional on Instagram, you’ve likely experienced:
What It’s Costing You
The result? 
The Frustration
The Solution:
conversion
&
Carats
Full Programme
Enroll Now
After 15 years in the jewellery world as an editor, journalist, and influencer with over 500,000 followers, Katerina has seen what works. She has watched hundreds of jewellery brands struggle with Instagram. She has also seen the ones who crack the code and transform their businesses.
The Instagram Sales System
for Jewellery Professionals
This course is everything she wishes every jewellery professional knew
What This Is
✔️ A complete, start-to-finish system
✔️ Built specifically for jewellery
✔️ Strategy + psychology + execution
✔️ Templates, scripts, and swipe files
✔️ Community of jewellery peers
✔️ Lifetime access + updates
What This Is NOT
❌ Random tips and hacks
❌ Advice that doesn't fit your industry
❌ Just theory with no application
❌ "Figure it out yourself"
❌ Learning alone in a vacuum
❌ One-time webinar you'll forget
LEARN MORE
Enroll Now
❌ Random tips and hacks
❌ Generic advice that doesn't fit your industry
❌ Just theory with no application
❌ "Figure it out yourself"
❌ Learning alone in a vacuum
❌ One-time webinar you'll forget
This course is everything she wishes every jewellery professional knew.
✔️ A complete, start-to-finish system
✔️ Built specifically for jewellery
✔️ Strategy + psychology + execution
✔️ Templates, scripts, and swipe files
✔️ Community of jewellery peers
✔️ Lifetime access + updates
What This Is
What This Is NOT
Who This Course Is For
This course requires commitment. But if you implement, it delivers
  1. Jewellery Designer
Tell your story, protect your IP, attract collectors who value your craft
This is for me
2. Brand Leader / Owner
Turn your feed into a 24/7 sales channel that actually converts
This is for me
3. Social Media Manager
Build authority, educate your audience, attract B2B relationships
This is for me
4. Gem Buyer / Sourcing Professional
Build authority, educate your audience, attract B2B relationships
This is for me
5. Retailer with an Instagram Shop
Turn your feed into a 24/7 sales channel that actually converts
This is for me
Do not sign up If:

  • You're looking for a "grow effortlessly and quickly" scheme
  • You're not willing to implement what you learn
  • You think posting pretty pictures is enough
  • You want generic advice that treats all businesses the same

This course requires commitment. But if you implement, it delivers.
Who This Course Is For
On-line
duration:  June 8 - July 23
in 13 Modules + 3 Guest Expert Lessons
From Foundation to Conversion
Everything is designed for comfortable learning:
  • 13 pre-recorded online lessons watch any time
  • Lesson duration 15-30 minutes
  • New lesson available twice a week
  • Assignments to be completed during the course
  • Downloadable materials, life hacks and guides
  • 60-minute Live Study groups every Friday Zoom
  • Group chat for networking and asking questions
  • Notifications directly in your inbox
June 8
June 8
Welcome and Introduction
Meet Katerina, learn about her experience running Instagram, building a community online and selling jewellery on Instagram
June 11
June 11
The New Instagram & The Jewellery Buyer’s Mindset
Why people buy jewellery on impulse vs. consideration. The algorithm decoded. What the platform rewards.
June 15
June 15
Your Brand Foundation: Uniqueness, Positioning and Target Audience
Define your Ideal Client Avatar. Audit your competition. Discover your Unique Selling Proposition. Craft a positioning statement that guides everything.
June 18
June 18
Customer Journey: From Stranger to Buyer to Advocate
The 5 Stages of the Instagram Jewellery Buyer Journey. The Lurker Phase: Understanding that most sales happen after a period of silent observation.
June 22
June 22
Your Digital Storefront: Name, Handle, Avatar, Bio
The perfect bio. Visual identity that screams "luxury." Link strategies that drive traffic. Highlights as your 24/7 sales brochure.
June 25
June 25
Your Digital Storefront: Highlights and Pinned Posts
Revamp your stories highlights and 3 pinned posts, make them contribute to the perception of your brand and sales
June 29
June 29
Content is King
Showcase your values and style through various types of posts and attract the right audience though advanced content planning
July 2
July 2
Context is Queen
You will stop guessing and start strategising. Every post will have a purpose, every format will be used correctly, and every piece of content will serve a specific stage of your customer’s journey
July 6
July 6
The Power of Personal Presence and Trust
Introduce personal presence in the account to showcase your expertise and strengthen your bond with your potential clients
July 9
July 9
Mastering Visual Commerce — Selling with Posts, Reels, Carousels and Stories
Showcase your values and style through various types of posts, attract the right audience through strategic content planning and sell
July 13
July 13
The New Front Line: Selling in Captions and DMs
Understand and implement the best practices of effectively communicating with your online clients and converting them to buy
July 16
July 16
Engagement and Community: Turning Followers into Fans
You will increase your account’s engagement rate and start converting DMs into sales
July 20
July 20
Advanced Growth Strategies: Paid and Organic
You will put together and implement a strategy of how to effectively advertise your jewellery through organic or paid channels
July 23
July 23
Operations, Analytics, Logistics and Long-Term Success
Content planning and batching. Managing customer service in DMs. The future of social selling for jewellery. Build a brand that outlasts algorithm changes.
Three Tiers, One Goal: Your Success
on Instagram
Tarif Tiers
conversion
&
Carats
Everything in Professional, PLUS
/ One-Time
Perfect if you want accelerated results, personal access to Katerina, and ongoing strategic support.
For established brands, leadership teams, and those seeking accelerated results
only 12 seats
TIER 3
only 50 seats
TIER 2
ENROLL IN MASTERMIND
TIER 1
  • Private 60-minute 1:1 strategy session with Katerina
  • Direct chat with Katerina
  • Katerina to check your assignments
  • Guest pass for a team member to any live session
  • Course completion certificate
  • LinkedIn recommendation from Katerina
  • Free Carats and Conversion Club membership for a year
$2997
THE MASTERMIND TRACK
Everything in Essential, PLUS
/ One-Time
Perfect if you’re serious about growth and want live access, community, and feedback.
For established designers, brand leaders,
and full-time social media managers
ENROLL IN PROFESSIONAL
  • Weekly live 90-minute group study with Katerina
  • Access to course participants chats for networking
  • 3 guest expert sessions
  • Course completion certificate
  • 60-day implementation support after the course
  • Assignments checked by a curator
$1197
THE PROFESSIONAL TRACK
/ One-Time
Perfect if you’re building your foundation and need a complete system at an accessible price.
For solo entrepreneurs, emerging designers, and social media managers on a budget
ENROLL IN ESSENTIAL
  • 13 modules - 1 year access
  • Downloadable Templates and Guides
  • Digital certificate of completion
  • Carats and Conversion Club (extra fee)
  • 1:1 60-minute session with Katerina (special price)
$497
THE ESSENTIAL TRACK
THE ESSENTIAL TRACK
TIER 1
/ One-Time
Perfect if you’re building your foundation and need a complete system at an accessible price.
$497
Х
THE PROFESSIONAL TRACK
only 50 seats
TIER 2
/ One-Time
Perfect if you're building your foundation and need a complete system at an accessible price.
$1197
Х
THE MASTERMIND TRACK
only 12 seats
TIER 3
/ One-Time
Perfect if you want accelerated results, personal access to Katerina, and ongoing strategic support.
$2997
Х
What You'll Walk Away With
Tangible Outcomes, Not Just Knowledge
  • Professional designer — A clear brand story, 30 days of content planned, confidence to show up, and protection strategies
  • Social Media Manager — A complete system, swipe files, templates, a portfolio-ready strategy
  • Brand Leader — A strategic roadmap, budget plan, team structure, ROI measurement tools
  • Gem Buyer — An educational content framework, B2B growth strategy, industry network
Plus, for Everyone:
  • A completed Instagram strategy document
  • DM scripts and caption templates ready to use

  • A content calendar for your next 30 days

  • A community of jewellery peers for life
Your Guide. Your Insider. Your Edge.
Meet
"I created Carats & Conversion because I was tired of seeing talented jewellery professionals waste years on Instagram without results. You don't need more tips. You need a system. I've built it for you."
With 15 years in the jewellery industry, Katerina Perez has seen it all.

She started as an editor and journalist, writing for print magazines before launching her KaterinaPerez.com online platform in 2012. She’s interviewed the most renowned designers, covered the biggest industry events, and built relationships across the entire supply chain — from gem miners to luxury retailers.

She stepped in front of the camera 2 years after Instagram was founded. As an influencer with over 530,000 followers, she’s learned firsthand what works on Instagram for the jewellery industry. She’s watched hundreds of brands struggle. She’s also seen the ones who crack the code and transform their businesses.

Now she’s combining both worlds: insider industry knowledge + proven Instagram expertise.
COURSE PROGRAMME
— Katerina Perez
Katerina Perez
Katerina Perez
Frequently Asked Questions
One year access to all course materials with the ability to extend after.
next Step
Join Katerina Perez and hundreds of jewellery professionals who are done guessing and ready for a system that works.
The jewellery industry is changing. Instagram is no longer optional — it's the new storefront, the new catalogue, the new relationship-builder.

The question isn't whether you should be on Instagram.
The question is: Will you master it, or will it master you?
ENROLL NOW
Your
The Jewellery Industry's First Complete Instagram Sales System
© 2026

📩 Education@katerinaperez.com
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