conversion
This is Katerina’s tried-and-tested complete Instagram curriculum, built specifically for jewellery professionals:
  • Jewellery-specific templates
  • Community of peers
  • 13 comprehensive modules +3 Guest Expert Lessons
  • Weekly Live Study Groups
&

Carats

The Jewellery Industry's First Complete Instagram Sales System

Katerina Perez — 15-Year Jewellery Industry Insider, Editor and Influencer
Full Programme
On-line
Start: April 9
Еnroll Now
Now let’s review the most common
instagram scenario:
You create beautiful jewellery or you have gorgeous gems to sell. But does your Instagram actually sell them?

You post regularly. Your photography is stunning. People double-tap. They leave compliments.
But when you check your DMs? Crickets. When you look at your bank account? Nothing’s changed.

You’re not alone. In 13 years of running my account, I have learnt that:
Beautiful content without a sales system is just a catalogue. And catalogues don’t close deals.
You’re Leaving Money on the Table Every Single Day
The result?
05
04
03
02
01
The problem
Katerina Solves
You’re working hard on Instagram but your jewellery business isn’t growing the way it should.
Can’t justify time, can’t improve what you don’t measure
There's a better way. And Katerina has built it for you.
You have no idea if any of this is working
Burnout, guilt, lost momentum
You're inconsistent, because you have no system
Endless conversation, no conversion
You get DMs asking "How much?" but they never buy
Wasting time attracting lookers, not spenders
You're invisible to the right buyers
Low engagement, unfollows, algorithm ignores you
You don't know what to post beyond product shots
If you’re a jewellery professional on Instagram, you’ve likely experienced:
What It’s Costing You
The result? 
The Frustration
The Solution:
conversion
&
Carats
Full Programme
Enroll Now
After 15 years in the jewellery world as an editor, journalist, and influencer with over 500,000 followers, Katerina has seen what works. She has watched hundreds of jewellery brands struggle with Instagram. She has also seen the ones who crack the code and transform their businesses.
The Instagram Sales System
for Jewellery Professionals
This course is everything she wishes every jewellery professional knew
What This Is
✔️ A complete, start-to-finish system
✔️ Built specifically for jewellery
✔️ Strategy + psychology + execution
✔️ Templates, scripts, and swipe files
✔️ Community of jewellery peers
✔️ Lifetime access + updates
What This Is NOT
❌ Random tips and hacks
❌ Advice that doesn't fit your industry
❌ Just theory with no application
❌ "Figure it out yourself"
❌ Learning alone in a vacuum
❌ One-time webinar you'll forget
LEARN MORE
SING IN
❌ Random tips and hacks
❌ Generic advice that doesn't fit your industry
❌ Just theory with no application
❌ "Figure it out yourself"
❌ Learning alone in a vacuum
❌ One-time webinar you'll forget
This course is everything she wishes every jewellery professional knew.
✔️ A complete, start-to-finish system
✔️ Built specifically for jewellery
✔️ Strategy + psychology + execution
✔️ Templates, scripts, and swipe files
✔️ Community of jewellery peers
✔️ Lifetime access + updates
What This Is
What This Is NOT
Who This Course Is For
This course requires commitment. But if you implement, it delivers
  1. Jewellery Designer
Tell your story, protect your IP, attract collectors who value your craft
This is for me
2. rand Leader / Owner
Turn your feed into a 24/7 sales channel that actually converts
This is for me
3. Social Media Manager
Build authority, educate your audience, attract B2B relationships
This is for me
4. Gem Buyer / Sourcing Professional
Build authority, educate your audience, attract B2B relationships
5. Retailer with an Instagram Shop
Turn your feed into a 24/7 sales channel that actually converts
Do not sign up If:

  • You're looking for a "grow effortlessly and quickly" scheme
  • You're not willing to implement what you learn
  • You think posting pretty pictures is enough
  • You want generic advice that treats all businesses the same

This course requires commitment. But if you implement, it delivers.
Who This Course Is For
On-line
duration:  April 9 - 22 MAY
in 13 Modules + 3 Guest Expert Lessons
From Foundation to Conversion
Download Detailed Schedule
Watch online lessons twice a week at your pace and join Friday Zoom study groups with Katerina to do your assignments and ask questions.
April 9
April 9
Welcome and Introduction
Meet Katerina, learn about her experience running Instagram, building a community online and selling jewellery on Instagram
April 13
April 13
The New Instagram & The Jewellery Buyer’s Mindset
Why people buy jewellery on impulse vs. consideration. The algorithm decoded. What the platform rewards.
April 16
April 16
Your Brand Foundation: Uniqueness, Positioning and Target Audience
Define your Ideal Client Avatar. Audit your competition. Discover your Unique Selling Proposition. Craft a positioning statement that guides everything.
April 20
April 20
The Instagram Customer Journey: From Stranger to Buyer to Advocate
Map the 5 stages of your customer’s journey. Understand the "lurker phase." Identify friction points that lose sales. Design for post-purchase delight.
April 23
April 23
Your Digital Storefront: Crafting a High-Impact Profile
The perfect bio. Visual identity that screams "luxury." Link strategies that drive traffic. Highlights as your 24/7 sales brochure.
April 27
April 27
Content is King, But Context is Queen
The 5 pillars of jewellery content. Storytelling through imagery. Smartphone vs. pro photography. What to post when you have low stock.
April 30
April 30
The Power of Personal Presence & Trust
Why "behind the scenes" is a missed opportunity. Showcasing expertise without being salesy. Leveraging user-generated content. Live selling and video consultations.
MAY 05
MAY 05
Captions and Copywriting that Convert
The scroll-stopping hook. The classic selling formula adapted for jewellery. Turning features into emotional benefits. CTAs that feel natural, not pushy.
MAY 07
MAY 07
Mastering Visual Commerce: Reels & Carousels
The psychology of the swipe. High-converting carousel formulas. Reels that stop the scroll and start the sale. Audio, text, and trends done right.
MAY 11
MAY 11
The New Front Line: Selling in DMs & Stories
From comment to conversation. The anatomy of a sales-focused story. Interactive stickers for soft selling. DM bots with keyword triggers. The VIP Close Friends strategy.
MAY 14
MAY 14
Engagement & Community: Turning Followers into Fans
The engagement rate metric that matters. The art of the DM (deep dive). Building community, not just audience. Quick replies, voice notes, and video messages.
MAY 18
MAY 18
Advanced Growth Strategies: Paid & Organic
Organic growth that actually works. Hashtag strategy for 2025. Intro to Instagram Ads for jewellery. Creating high-converting ad creative. Influencer Marketing 2.0 — micro and nano strategies.
MAY 21
MAY 21
Analytics & Iteration: Measuring What Matters
Define your KPIs. Analyze your target audience’s behaviour. The monthly audit cycle. Tools that give you deeper data.
MAY 25
MAY 25
Operations, Logistics & Long-Term Success
Content planning and batching. Managing customer service in DMs. The future of social selling for jewellery. Build a brand that outlasts algorithm changes.
Three Tiers, One Goal: Your Success
on Instagram
Tarif Tiers
conversion
&
Carats
Everything in Professional, PLUS
/ One-Time
Perfect if you want accelerated results, personal access to Katerina, and ongoing strategic support.
For established brands, leadership teams, and those seeking accelerated results
only 12 seats
TIER 3
only 50 seats
TIER 2
ENROLL IN MASTERMIND
TIER 1
  • Private 60-minute 1:1 strategy session with Katerina
  • Direct chat with Katerina
  • Katerina to check your assignments
  • Guest pass for a team member to any live session
  • Course completion certificate
  • LinkedIn recommendation from Katerina
  • Free Carats and Conversion Club membership for a year
$2497
THE MASTERMIND TRACK
Everything in Essential, PLUS
/ One-Time
Perfect if you're serious about growth and want live access, community, and feedback.
For established designers, brand leaders,
and full-time social media managers
ENROLL IN PROFESSIONAL
  • Weekly live 90-minute group study with Katerina
  • Access to course participants chats for networking
  • 3 guest expert sessions
  • Course completion certificate
  • 60-day implementation support after the course
  • Assignments checked by a curator
$1197
THE PROFESSIONAL TRACK
/ One-Time
Perfect if you're building your foundation and need a complete system at an accessible price.
For solo entrepreneurs, emerging designers, and social media managers on a budget
ENROLL IN ESSENTIAL
  • 13 modules - 1 year access
  • Downloadable Templates and Guides
  • Digital certificate of completion
  • Carats and Conversion Club (extra fee)
  • 1:1 60-minute session with Katerina (special price)
$497
THE ESSENTIAL TRACK
THE PROFESSIONAL TRACK
only 50 seats
TIER 2
/ One-Time
Perfect if you're building your foundation and need a complete system at an accessible price.
$1197
What You'll Walk Away With
Tangible Outcomes, Not Just Knowledge
  • Professional designer — A clear brand story, 30 days of content planned, confidence to show up, and protection strategies
  • Social Media Manager — A complete system, swipe files, templates, a portfolio-ready strategy
  • Brand Leader — A strategic roadmap, budget plan, team structure, ROI measurement tools
  • Gem Buyer — An educational content framework, B2B growth strategy, industry network
Plus, for Everyone:
  • A completed Instagram strategy document
  • DM scripts and caption templates ready to use
  • A content calendar for your next 30 days
  • A community of jewellery peers for life
Your Guide. Your Insider. Your Edge.
Meet
"I created Carats & Conversion because I was tired of seeing talented jewellery professionals waste years on Instagram without results. You don't need more tips. You need a system. I've built it for you."
With 15 years in the jewellery industry, Katerina Perez has seen it all.

She started as an editor and journalist, writing for the world’s leading jewellery publications. She’s interviewed the most renowned designers, covered the biggest industry events, and built relationships across the entire supply chain — from gem miners to luxury retailers.

Then she stepped in front of the camera. As an influencer with over 100,000 followers, she’s learned firsthand what works on Instagram. She’s watched hundreds of brands struggle. She’s also seen the ones who crack the code and transform their businesses.

Now she’s combining both worlds: insider industry knowledge + proven Instagram expertise.
Course program
— Katerina Perez
Katerina Perez
Katerina Perez
Frequently Asked Questions
Lifetime access to all course materials, including future updates.
next Step
Join Katerina Perez and hundreds of jewellery professionals who are done guessing and ready for a system that works.
The jewellery industry is changing. Instagram is no longer optional — it's the new storefront, the new catalogue, the new relationship-builder.

The question isn't whether you should be on Instagram.
The question is: Will you master it, or will it master you?
ENROLL NOW
Your